H&R Block - The commercials for the H&R Block tax-preparation service were fine, until word came late last week that the company had encountered problems with computing the state income taxes it should report. Agency: Foote Cone & Belding, part of the Interpublic Group of Companies. If you think your teeth hurt after noshing a sugary Applebee's dessert, try watching these spots, stuffed with clichéd characters like a lonely elderly woman and a rookie firefighter. Agency: Leo Burnett, part of the Publicis Groupe.Īpplebee's - Commercials for the restaurants operated by Applebee's International were cornier than the opening and closing ceremonies put together. Here are examples of how advertisers and agencies fared:Īllstate - Viewers were in good hands with a daffy spot for Allstate that spoofed an amateur's attempt to skate like an Olympian, which caused an accident that left his car in the same state as the United States hockey team. The few commercials actually worth watching qualified for gold medals. Some spots that fell short or rang falsely are being awarded tin medals. Some awful commercials are receiving the feared lead medal for a base - and debased - performance. Now it is time to present, in alphabetical order, imaginary medals in a post-Olympics advertising review. And many that were initially entertaining lost their appeal after being rerun constantly. Some spots offered relief from the claustrophobic feeling viewers felt as a result of the mostly canned coverage, but far too many commercials were unimaginative, derivative and pedestrian. Most commercials that appeared during the 17 days of coverage on the NBC Universal networks wore out their welcome long before it became apparent that Bode Miller would go O for the Olympics and before Chad Hedrick and Shani Davis began auditioning for a sequel to "The Simple Life." And rarely have the flops, flubs and foul-ups been so overwhelming.īut enough about the advertising. Rarely have so many worked so hard to produce so dull and disappointing an outcome. AT last, the 20th Olympic Winter Games have finally finished.
0 kommentar(er)
